Selling Your House: How To Stand Out In A Buyers Market

Selling Your House | model home red roofStanding out in a buyers market can be a challenge when there is so much competition to be had. Are you thinking about selling your house?

If so, we’ve come up with some great ways to help your home to stand out from the rest. No matter what the market is like, with the right strategies in place, you will be able to sell quickly, and for the price you want.

Offer Incentives

You need to offer things that your competitors aren’t. You can offer to cover the closing costs up-front, or give buyers credit to repair the house as they wish. You can also include furniture, some recreational toys, etc. Keep in mind that you will want to offer something that the buyer will love, and that won’t become a burden. Think outside the box! Adding something creative will entice buyers, get attention, and if nothing else, make your listing memorable!

Pay for Repairs

If a buyer wants to negotiate repairs, stop them right there. Make the grand gesture of paying for all repairs on the spot. This is sure to win over your buyer and help to alleviate any concern they once had about buying the property. Of course, you might want to plan for this ahead of time and price your home accordingly.

The Price is Right

Every time you alter the price, the change is recorded on the MLS. People can easily see the price history, and those changes give subtle messages about the house. Dropping the price a few grand every couple of weeks can make you seem desperate, or like there is something wrong with the house. You may appear as if you don’t know the actual value of the house and are just fishing for someone to buy. This will repel many buyers. If you are going to drop your price, plan on doing it in one bold move. Instead of dropping the price by $2000, drop it instead by $15,000. This will catch everyone’s attention and will tell them that you are ready to sell. A huge drop is viewed similarly to a sale. People buy more when they think they are getting 20% off.

Use the Right Agent

Don’t choose the agent with the loudest voice or the best website. Don’t fall for the showmanship that so many agents employ. Instead, work with the agent who immediately provides you with stats, market reports, and who will crunch numbers with you until you reach your goals. The agent who tries to “wow” you with the highest price will likely be compensating for their lack of knowledge.

Curb Appeal

First impressions matter. Studies show that people decide if they will ultimately make an offer within the first few seconds of seeing a home. A bad first impression will stick with them and will likely not lead to an offer. However, with a little raking, weeding, and planting, your curb appeal can change overnight. You don’t have to spend a fortune. Simply clean up any clutter and pull the weeds. Cut back anything that has overgrown, and plant a few flowers to add some color. Having a welcoming front yard will immediately make people feel like they are at home.

Now is Not The Time To Go Cheap

There is a lot of competition. If you are serious about selling, invest in good photographs and have a professional stager come in. Bad photos will encourage people to pass by your listing without giving it a second thought. Pictures say a thousand words, and you will want to work with a professional photographer who can highlight your home in the best way possible.

We would love to help you if you are thinking about selling your home! Send us a message now, or give us a call! (832) 662-2202


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